Madame Jewelry

JEWELRY BRAND

Madame Jewelry is a contemporary brand designed for a young, fashion-forward audience, offering high-quality pieces that elevate everyday looks.


Challenge
A digital presence that reflected its modern, fashion-forward identity while offering an elegant and seamless shopping experience. The challenge was to balance sophistication with simplicity—showcasing the jewelry as aspirational yet accessible to a young, style-conscious audience.

Approach
I designed a cohesive digital experience that aligns with Madame Jewelry’s modern and youthful brand identity. Thoughtful UX choices, including clear categorization and an intuitive checkout process, ensured an engaging shopping journey.



Scope
UI / UX
E-commerce Website
Social Media

Spec Work

A fashion advertisement featuring a woman with wavy hair, holding her head with one hand, wearing hoop earrings, a necklace with a G pendant, and a black top. The text on the ad reads 'SALE' vertically on the left, and '30% OFF THE ENTIRE STORE' on a cream-colored background at the bottom.
A woman wearing a gold hoop earring and a beige sweater, with a close-up of a gold ring with a textured pattern.
Gold necklaces with pendant charms on a white shell-shaped jewelry display, beside a stack of books.

Solution

The final e-commerce platform blends aesthetics with functionality, featuring an elegant yet minimalist design that enhances product visibility.

website mockup

Product Detail Page

The website design embraces minimalism and white space, allowing each product to shine as the focal point. Every layout decision prioritizes clarity and breathing room, reflecting the brand’s clean, refined aesthetic.

product detail page wireframe
product detail page
product detail page checkout
Homepage of Madame Jewelry featuring jewelry items such as earrings, necklaces, bracelets, and rings, with sections for new arrivals, special edition styles, and best sellers.

Harvest Haute

Ciao Ragazzi