Ciao Ragazzi
ITALIAN RESTAURANT
Ciao Ragazzi is a modern italian restaurant that brings the heart of Italy to the table with authentic flavors, fresh ingredients, and a warm, inviting atmosphere.
Challenge
Create an intuitive mobile-friendly reservation system that can improves user experience and increases conversions.
Approach
I used research-driven insights to create an intuitive booking experience. By analyzing competitors, conducting user research, and iterating design. I refined the design, ensuring a user-friendly experience that aligns with business goals.
The interface combines bright, youthful energy with authentic Italian charm. The layout is dynamic, giving prominence to imagery of fresh dishes. Every design element encourages interaction, the sticky book a table button improved mobile experience.
Scope
UX
Research
Mobile App
USER RESEARCH
Research Methodology
My approach combined surveys and interviews to gain insights into user behaviors and expectations. The study focused on key topics, including booking habits, online experience, and mobile usability.
Key Findings
Why Users Book Online: The primary motivations were convenience and ensuring table availability. Features users want the most requested features for a smoother reservation process include:
Solution
To prioritize reservations, I implemented a vertical sticky ‘Book a Table’ button that remains visible across the site. This ensures users can access the booking flow at any moment without scrolling, significantly improving discoverability and reducing friction. I designed the booking page to be intentionally simple, focusing only on the essential steps. This reduces cognitive load and helps users complete their reservation in seconds. The solution focused on creating user-friendly reservation experience. Using reserach insights, to design an intuitive interface. The final design, increased reservation success, and enhanced the overall user experience, making booking quick and effortless.
