Espresso Noir
COFFEE SHOP
Espresso Noir is a coffee shop celebrating community and quality. Rooted in a passion for crafting coffee, they source only the best, ethically produced ingredients.
Challenge
Create an intuitive digital experience that streamlines ordering, rewards loyal customers, and supports eco-conscious practices.
Approach
My design process was driven by a user-centered approach, beginning with UX research and design thinking to gain valuable insights. These findings were then translated into intuitive solutions through wireframing and prototyping, ensuring an engaging user experience.
Scope
UX
Research
Mobile App
Spec Work
Solution
UX research insights: User interviews showed that people struggle with long waits, unclear order updates, and limited customization, and they strongly value convenience, saved preferences, and meaningful sustainability rewards. Card sorting highlighted where users expect to find rewards and personalization features, guiding a navigation structure that places them on both the homepage and account areas for a smoother ordering experience. The final design makes ordering coffee easy and personal. With smart recommendations, a clean interface, and eco-friendly rewards, it fits seamlessly into daily life while creating a feel-good experience for coffee lovers. This project helped me refine my approach to interaction design, focusing on clarity, hierarchy, and reducing friction in everyday digital tasks. I learned how small interface decisions can shape the entire user experience.
Persona
Laura is a 19-year-old Vancouver student who cares about staying healthy, sticking to a budget, and keeping her daily routine simple. She often studies or meets friends in coffee shops, valuing spaces that feel welcoming and convenient. Her main needs include clear dietary options, affordable choices, and a seamless ordering experience that saves her time and reduces overwhelm.
