Green Roots is a hair care company, committed to delivering high-quality, eco-friendly hair care products made from natural ingredients.


Challenge
Design a cohesive brand identity and an engaging e-commerce platform that offers a seamless shopping experience, enhances customer engagement, and drives sales.

Approach
I developped a cohesive visual identity, including a logo that embodies the brand’s values. The design pairs an elegant serif typeface with a clean sans serif for balance—communicating sophistication and trust.

A soothing, natural color palette reinforces the brand’s sustainable mission, while the minimal layout ensures clarity and transparency throughout the browsing and purchasing experience. The website was designed with a clean, modern aesthetic, ensuring intuitive navigation, and a smooth purchasing process.