Green Roots
HAIR BEAUTY
Green Roots is a hair care company, committed to delivering high-quality, eco-friendly hair care products made from natural ingredients.
Challenge
Design a cohesive brand identity and an engaging e-commerce platform that offers a seamless shopping experience, enhances customer engagement, and drives sales.
Approach
I developped a cohesive visual identity, including a logo that embodies the brand’s values. The design pairs an elegant serif typeface with a clean sans serif for balance—communicating sophistication and trust.
A soothing, natural color palette reinforces the brand’s sustainable mission, while the minimal layout ensures clarity and transparency throughout the browsing and purchasing experience. The website was designed with a clean, modern aesthetic, ensuring intuitive navigation, and a smooth purchasing process.
Scope
Branding
UI / UX
Mobile App
Wordpress Website
Spec Work
Solution
I built a clean, minimalist e-commerce layout with clear hierarchy, contrasting buttons, and white space to make shopping simple and intuitive. The branding pairs an elegant serif with a readable sans serif and a natural, soothing color palette to reflect sustainability while improving product clarity and conversion. A strong brand identity and user-friendly e-commerce website will boost recognition, build trust, and engage eco-conscious consumers. I learned how to build a cohesive visual system that supports both branding and UI, and how to design product pages that feel easy to navigate. It strengthened my understanding of how design choices impact online shopping behavior.
